Incêndio toma conta de apartamento na Ponta Verde, em Maceió

Um novo estudo divulgado pela Brand Finance em todo o Brasil relatou que a marca Porto subiu duas posições no ranking responsável por avaliar o valor de marca das principais empresas brasileiras. Com valor de cerca de US$ 430.74 milhões, a Porto cresceu 13% em seu valor de marca, de acordo com o levantamento divulgado pela consultoria nesta terça-feira (06/06).

Luiz Arruda, vice-presidente de Marketing, Clientes e Dados da Porto, destaca que a consolidação da companhia no mercado brasileiro se mostra ainda mais evidente quando o estudo destaca que a companhia se estabelece atualmente como a 2ª mais forte de todo o País. “Todo o investimento que fizemos nos últimos anos, com o lançamento das nossas verticais de negócios, a nova arquitetura de marca, a transformação digital, com o app da Porto, a criação de uma plataforma de experiências com patrocínio de grandes eventos, como o The Town, Grande Prêmio de São Paulo de F1 2023 e Aston Martin, serve para fortalecer essa posição, além de abrir novas oportunidades para estarmos cada vez mais presentes na vida das pessoas, uma característica lapidada em décadas de história que construímos com nossos corretores parceiros”, disse.

A Porto havia se posicionado como a 43ª mais valiosa, na última edição do ranking, subindo então duas posições no ano de 2023. Em 2022, a companhia contou com uma avaliação de US$ 377 milhões, ou seja, houve um aumento de 13% se comparado com os dados anteriores.

Fonte:  CQCS

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